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One of the biggest challenges a new business faces is consistently booking clients. It’s time to face the reality that if you want to support yourself, live your dream life, and expand your impact in this world, you have to book clients. The best place to start achieving this is with your website. You can’t afford to waste any more time struggling to build your brand and market yourself. Take charge and make your website work for you.
By focusing on booking on your website you will:
– Attract the right clients for your business and not need to send DMs that go unread
– Reduce dependence on social media for lead generation
– Have a platform that books clients for you without you lifting a finger.
Optimize your website’s conversion rates by improving your Call to Action (CTAs). A CTA is a clear and direct instruction that tells your website visitors what action to take next. Use phrases like “Schedule a Consultation,” “Book Now,” or “Sign Up Here” to guide them toward taking action. By crafting effective CTAs, you can turn more visitors into customers.
Your website’s CTAs are critical for guiding visitors to take action. Clear CTAs enhance user experience and help visitors navigate your website. To acquire more clients, make sure your CTAs are easy to understand and lead visitors to your contact page. Include a CTA that leads to your sales or contact page on your homepage’s header, visible without scrolling down. Use the same CTA on different pages to remind visitors of your call to action. The Marketing Rule of 7 suggests that buyers need to see your brand message at least seven times before making a decision. Apply this to your CTAs to prompt your ideal clients to take action.
If your contact page only has your email address, add a customized inquiry form to capture more leads and make it easier for clients to work with you. This improves conversion rates because clients can inquire about working with you directly from your website without needing to open their email.
You can create an inquiry form page on your website or use a third-party tool like Calendly. When a client fills out the form, you’ll get an email notification and can follow up with a personalized response and schedule an appointment.
New websites often make the mistake of not having a brand statement. A brand statement should describe who you are, what you do, your target audience, and what sets you apart from others in your industry.
If you want to attract more ideal clients, include a brand statement on your website’s homepage. This will inform your potential clients what you can offer them, that they have come to the right place, and why they should choose you over your competitors. Websites without a brand statement can be confusing to viewers, leaving them unsure of your services and if they are the right fit for you.
Make sure your brand statement is one of the first things your visitors see when they land on your website. It can be used as a strong headline or a statement in the first 1-2 sections of your homepage.